The Bluey License volition come to life with Spirograph® and Colorforms®

BELOIT, Wis. (Feb nine, 2021) – Australia's favorite Blue Heeler pup, Bluey, volition be coming to exciting new brands in 2022, as PlayMonster announces a strategic licensing understanding with BBC Studios in 2022. Bluey has won the hearts of families around the globe since it first launched in Australia in October 2018, and has quickly become a global striking. At present families in Northward America can share their dear for Bluey with the award-winning license making its debut with Hasbro'south Spirograph® and 9 Story Brands' Colorforms®.

New products in 2022 will include:

Bluey Spirograph Cyclex Studio | Ages five+ | $19.99

Spirograph has fabricated it possible for aspiring artists to create intricate geometrical designs using STEAM principles for over fifty years, and now this iconic, honor-winning make volition inspire creativity with a new generation through the Spirograph Cyclex Studio featuring Bluey! This non-slip frame and self-advancing stencil bike makes it piece of cake for young artists to draw intricate Spirograph designs, and now they can have Bluey and Bingo help them along the manner! Each unique graphic symbol-shaped tool comes with Bluey branded stickers to enhance designs and make creating art fun for the whole family.

Bluey Spirograph Cyclex Clips | Ages 5+ | $5.99

Describe Amazing Spirograph designs on the get with Spirograph Cyclex Clips, featuring Bluey! Have your favorite Bluey characters wherever yous go by calculation your Spirograph Cyclex Clips to backpacks, jackets, numberless and more than! When it'south time to get crafty, unclip the Spirograph drawing tool which combines the wheels together, and bear witness off your dearest for Bluey while making beautiful drawings.

Bluey Colorforms® Boxed Playsets | Ages iii+ | $9.99

Colorforms® repositionable sets have inspired artistic expression, imaginative storytelling, and fun for over lxx years, and now a generation of preschoolers can connect with the make through their love for Bluey! Bluey Colorforms® Boxed Playsets come up with over 100 repositionable Colorforms® pieces, ii play scenes, and idea guide featuring Bluey!

Bluey Colorforms® Travel Sets | Ages 3+ | $4.99

Colorforms® Travel Playsets, let families take Bluey on-the-go! With over 50 repositionable pieces, double-sided scenes, and a resealable pocket, families tin can have fun creating anywhere with Bluey Colorforms® Travel Sets!

PlayMonster products featuring the Bluey license volition be widely available across retail, starting early 2022. For more than information visit Playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game visitor, believes in the power of play to make a positive difference in people's lives and strives to keep play live for all ages past delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster'southward diversified portfolio includes pop brands and products such every bit "TOTY Game of the Year" Yeti in My Spaghetti®, plus THINGS…®, five Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms®, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Grouping including Loopdedoo®, Arts and crafts-Tastic®, Arts and crafts Crush™ and Sticker & Arctic™.

Almost Bluey

Bluey follows a loveable, inexhaustible half dozen-year-old Blue Heeler pup, Bluey, who lives with her Mum, Dad and her 4-year-old little sister, Bingo. The series showcases the everyday events of family life – from going to a restaurant and visiting the hairdressers to communicable the omnibus or having a playdate – and celebrates these moments, turning ordinary experiences into boggling imagination-packed adventures. Bluey is produced past Ludo Studio for ABC KIDS (Australia) and co-commissioned past ABC Children's and BBC Studios. Financed in clan with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Regime through Screen Queensland and the Australian Regime.

About BBC Studios

BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC. Formed in April 2018 past the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services, and ancillaries. BBC Studios' award-winning British programs are internationally recognized beyond a wide range of genres and specialties. It has offices in 22 markets globally, including seven product bases in the United kingdom and production bases and partnerships in a further nine countries around the world. The company, which makes over 2,500 hours of content a year, is a champion for British creativity effectually the earth and a committed partner for the UK's independent sector.

In the Americas, BBC Studios' operates two production units – one in Los Angeles, responsible for ratings juggernaut and Emmy®-nominated Dancing with the Stars and multi-award-winning Life Below Cypher, and the other in Brazil, where local productions Dancing Brasil and Bake Off Brasil have get breakout hits. The visitor manages joint venture relationships with AMC Networks for flagship aqueduct BBC AMERICA (U.South.) – home of original serial Killing Eve and global brands Dynasties, Doctor Who, and Top Gear – and with ITV for SVoD service BritBox (U.Southward./Canada), every bit well equally strategic partnerships in Canada with Blue Emmet Media for BBC Earth Aqueduct and Corus for BBC Canada. The company likewise boasts a franchise direction business organisation and a robust linear and digital content sales and co-productions operation.

About Ludo Studio

Ludo is a multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, blitheness and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au

About nine Story Brands

9 Story Brands is the defended make management and consumer products division of 9 Story Media Group, a leading content creator, producer and benefactor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise beyond artistic, brand marketing and licensing. 9 Story Brands manages merchandising rights for summit children's backdrop including Daniel Tiger's Neighborhood, Clifford The Big Red Canis familiaris, Colorforms®, Wild Kratts, Super Why! and Karma'due south Earth.

Almost Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a amend place for all children, fans and families. Hasbro delivers immersive make experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company's unparalleled portfolio of approximately ane,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, Baby ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA Pig and PJ MASKS, as well equally premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 All-time Corporate Citizens past 3BL Media and one of the World's Almost Ethical Companies past Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.

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For More Data, Delight Contact:

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.comcreate new email

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

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To acquire more near PlayMonster, visit playmonster.com